February 3, 2025
THE HANGING HOUSE APPOINTS JEAN OOSTHUIZEN AS GENERAL MANAGER
The appointment of Jean Oosthuizen marks an exciting new chapter for the Dubai-based experiential agency as it continues its expansion.
Events & People
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Read moreJanuary 31, 2025
CES 2025 CELEBRATES LAUNCH OF INAUGURAL AFRICA PAVILION WITH AFRICAN DIGITAL TRANSFORMATION ECOSYSTEM PARTNERS
Elias Jabbe attended and photographed the 2025 edition of the Consumer Electronics Show – referred to by organizer Consumer Technology Association as “The Most…
Read moreMay 11, 2017
Mediaquest partners with Moat to ensure transparency
UAE-based digital, publishing and events company Mediaquest has partnered with third-party analytics firm, Moat. Accredited by the Media Rating Council (MRC), Moat specializes in…
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May 10, 2017
United Airlines and why organizations need to understand where crises can begin
By Alex Malouf, board member of MEPRA and IABC For a company whose tag line is “Fly the Friendly Skies”, there could have been…
Read moreMay 7, 2017
How mobile has disrupted PR
By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day…
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April 28, 2017
House of Comms launches experiential division
Boutique firm House of Comms has launched its experiential division headed by Laura McCartney. McCartney, who has been in the region for seven years,…
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April 22, 2017
Blis and TVTY partnership enables personalized location-based ads
Global location intelligence company Blis is now stepping into a new frontier of geo-location-based mobile advertising through its partnership with TVTY. A “moment marketing company,”…
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April 21, 2017
The DOs and the DON’Ts of a media pitch
Within a period of only a matter of months in 2015, brand owners including Procter & Gamble, Unilever, L’Oréal, Volkswagen, Johnson & Johnson and…
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April 20, 2017
Arab News partners with YouGov
Saudi-based English daily, Arab News, has entered an exclusive partnership with online polling firm YouGov. The deal will see YouGov conduct regular polls relating…
Read moreApril 12, 2017
FP7 MENA holds innovation and effectiveness masterclass
FP7 MENA organized a four-day planning workshop last month bringing together young strategists and digital talents with senior leadership. Describing the workshop’s ambition, Tahaab…
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April 9, 2017
Top 5 strategies for real-time event social media marketing
By Hugo Crispim, head of social media, Socialbakers Using social media to promote your business events is a great opportunity to increase your brand…
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April 9, 2017
Say hello to Omniwomen
Omnicom launched the UAE chapter of its global initiative, Omniwomen, on International Women’s Day. The initiative is dedicated to championing the number and influence…
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April 5, 2017
DMS rolls-out brand makeover and renewed brand mantra
Making the announcement at the opening of the STEP Conference 2017, Choueiri Group’s digital arm Digital Media Services (DMS) revealed its new brand identity…
Read moreMarch 28, 2017
There’s a fix behind the Google/YouTube crisis. It’s patented.
Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long…
