There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such…

Dentsu Aegis Network MENA has partnered with Media 21 (M21) in Oman with the latter becoming the exclusive partner of Densu Aegis in the…

Fahd Osman, marketplace leader, IBM Middle East, on old sayings and new ways I’ve always found it funny just how many old-fashioned sayings conflict…

DCN which operates as part of Dubai Media Incorporated (DMI) and MEMS, which serves from within Choueiri Group as the exclusive media representative of…

Omobono Middle East,  strategic, creative and technology agency for business brands, released its What Works Where (WWW) study, revealing digital marketing trends for B2B companies. Communicate…

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t…

Sports news daily Sport360 has grown in the past seven years, launching extra editions – Monday Xtra and a Weekend special – as well…

CNN has officially launched its VR department called CNNVR, an immersive journalism unit and virtual reality platform within CNN Digital. The new department is…

By Ross Bethell, director of strategy, CBPR Ever since the 26th February Oscars gaffe – the biggest fiasco in the Academy Awards’ 89-year history…

Following Fatafeat’s appointment of Media International Services (MIS) as its exclusive media partner, we caught up with Amanda Turnbull, vice-president and country manager, Discovery Networks MENA.…

It was in 2010 that the Barcelona principles were drafted in an attempt to measure PR value and move it beyond Advertising Value Equivalents…

In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The…