Now popularly known as the Marketoonist, Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School.…

Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?”

Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…

Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced…

Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights…

At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking…

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this…

UAE-based digital, publishing and events company Mediaquest has partnered with third-party analytics firm, Moat. Accredited by the Media Rating Council (MRC), Moat specializes in…

By Alex Malouf, board member of MEPRA and IABC For a company whose tag line is “Fly the Friendly Skies”, there could have been…

By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day…

Boutique firm House of Comms has launched its experiential division headed by Laura McCartney. McCartney, who has been in the region for seven years,…

Global location intelligence company Blis is now stepping into a new frontier of geo-location-based mobile advertising through its partnership with TVTY. A “moment marketing company,”…