March 1, 2024
VML Report: Gen Alphas Enjoy In-store Shopping Experience More Than Online
VML’s latest report decodes Generation Alpha and delves into opportunities in social commerce.
Events & People
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Read moreFebruary 29, 2024
Entourage Appoints Barbara Bologna as Creative Event Conceptualizer
As Entourage is celebrating its 15th anniversary this year, it has laid out a 5-year growth strategy to expand its capabilities and invest in talents.
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November 18, 2015
Jumeirah and Google develop interactive 360-degree hotel experience
Jumeirah Inside has been developed to provide travelers with a unique look into Jumeirah hotels. The web-based virtual reality application has been optimized for…
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November 15, 2015
Through the periscope
Periscope is a live-streaming platform that broadcasts a live video feed from your smartphone to your followers. Periscope is available on iOS and Android,…
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November 11, 2015
Middle East’s most viral ads
Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…
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November 11, 2015
It’s all about the experience
Depending on what time it is right now, you’ve been marketed to anywhere between 100 to 5,000 times. Of that, you may be aware…
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November 5, 2015
Brazen launches representation division with Mommy in Dubai
PR and content marketing agency Brazen has launched a personal representation division. Its first client, Corrine Fuchs, is the founder of one the UAE’s…
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November 3, 2015
Middle East’s most viral ads
Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…
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November 1, 2015
As data grows more valuable, marketers seek new ways to secure it
Data is arguably the hottest commodity in marketing, which makes it a tempting target for bad actors. But it’s not just Eastern European hacking…
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October 27, 2015
Chief Marketing Officers will be the highest spenders on IT
Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the…
Read moreOctober 26, 2015
Game of Thrones star Jack Gleeson tries the HTC Vive in the Middle East
Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC…
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October 25, 2015
Friends in high places
The UAE’s airlines, Etihad and Emirates, signed on Nicole Kidman and Jennifer Aniston, respectively, as their brand ambassadors earlier this year. Kidman faced a…
Read moreOctober 21, 2015
Why Kuwait-based Caviar is amping up its Middle East expansion
L: Haitham Al-Hajji, Founder and R: Marwan Saab, MD and ECD at Caviar Kuwait-based advertising agency, Caviar, has confirmed that it is to open…
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October 20, 2015
Mediaquest partners with fashion and lifestyle platform Buro 24/7
Communicate’s parent company Mediaquest has announced its joint venture with Buro 24/7, the international and contemporary news website covering fashion and lifestyle. Mediaquest will…
