January 27, 2025
JANUS HENDERSON APPOINTS BARAA AMIR AS EXECUTIVE DIRECTOR FOR MEA REGION
Saudi national Baraa Amir has been appointed Executive Director at Janus Henderson for the MEA region and will be based in the Dubai International…
Events & People
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Read moreJanuary 23, 2025
NETIZENCY LAUNCHES A REINVENTED VIDEO PRODUCTION AND DEPARTMENT
Netizency a specialized social media agency, has launched a full-service video production department.
Read moreJuly 2, 2017
Will cryptocurrencies open new avenues for brands?
By Danish Ejaz, Brand Evangelist at penumbra In not so recent past, I was introduced to a social network which incentivizes its user for engagement by…
Read moreJune 28, 2017
The seismic shifts in brand and marketing
By Rakesh Kumar, CEO, Human Films There are seismic shifts in the brand and marketing business. The hot topic today is the debate around…
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June 21, 2017
Facebook celebrates MENA winners of Bots for Messenger Developer Challenge
Facebook selected 3 winners from the Middle East and North Africa (MENA) from 60 finalists as part of the first-ever Bots for Messenger Developer…
Read moreJune 20, 2017
Publicis Groupe and Alibaba form China Uni marketing partnership
Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework…
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May 30, 2017
DDB’s head of social on the ABCs of Facebook advertising
Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?”
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May 30, 2017
Renault’s Matic Babnik on glocal strategies
Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…
Read moreMay 30, 2017
How personality-based targeting can help brands
Vesselin Popov, business development director for the University of Cambridge Psychometrics Centre, delivered a fascinating keynote at Socialbakers’ annual Engage event on the accurately…
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May 30, 2017
Today’s marketing landscape in cartoons by Tom Fishburne
Now popularly known as the Marketoonist, Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School.…
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May 24, 2017
Snap Inc. launches Discover in MENA
Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced…
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May 24, 2017
How Google plans to kill ‘last click attribution’
Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights…
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May 18, 2017
Infiniti and OMD win at Festival of Media Global and MENA
At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking…
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May 17, 2017
The Marketing Society celebrates first anniversary in the Middle East
The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this…
