On October 11, Twitter MENA held its Twitter4Performance event, which brought together its partners to discuss its Ads API ecosystem. The Twitter Ads API…

BUZ Management and Marketing Consulting (BUZ MMC), a Dubai-based full-service marketing, PR and events agency, has unveiled its new “integrated communications expertise” concept with…

Yesterday, Twitter announced that it is testing 280-character tweets. The option is randomly offered to certain users. Of course, Twitter and rest of the…

The e-commerce landscape has seen a great deal of movement in the past year. November 2016 saw the announcement of Noon.com – which is…

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as…

By James Pass, managing director and creative principle, JPd In the Year of Giving, declared by President His Highness Sheikh Khalifa bin Zayed Al…

By Hannes Ben, chief international officer at Forward3D Paid search has established itself as an essential part of any brand’s digital marketing strategy, yet…

Over the past year, geopolitical situations and economic challenges have left their mark on businesses across the globe, increasing the pressure on creative, media…

In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – severed diplomatic ties with Qatar. Since then, there…

By Sanjit Gill, General Manager, ICLP While many of us have been busy preparing our summer getaways, one retail event has been dominating the…

DMS, which serves as the official digital arm of Choueiri Group, has partnered with STEP Group with offices in Dubai, Beirut and Cairo. The…

A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and…