By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA

The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last year, according to ZenithOptimedia’s new…

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the…

Twitter is partnering with Festival of Media MENA to launch its Live Marketing Award in the region, following the successful roll-out of the category…

The year of mobile. Cross-device targeting. Geofencing. Personalized marketing. Identity-based targeting. The small screen revolution. These are just some of the phrases that do…

UAE-based full-service communications agency, Alsayegh Media, shifted from its old home in Cayan Towers, TECOM, to a brand new space in Dubai’s International Media…

Coca-Cola, one of the world’s most iconic brands, announced a new strategy on January 19 in Paris that left some feeling a tad disappointed,…

Left: Raed Kablawi, head of MENA, SPORTS at SMG; Right: Robin Clarke, managing director EMEA, SPORTS at SMG Starcom Mediavest Group (SMG) has launched…

In keeping with our annual tradition, here’s a list of the biggest spenders of 2015, based on data from marketing consultancy firm Ipsos. Saudi…

Remember when you wanted to find a plumber but didn’t know where to look? Or when you were done taking your guests to see…

Following Initiative Talks “Stand Out Content”, we catch up with Ramzy Abouchacra, regional managing director of Initiative. Tell us a little bit about Initiative…

A current hot topic within our industry is virtual reality and how it could soon transform live events industry by eliminating the need for…