By Alex Ionides, managing director of Silx This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for…

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the…

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live…

By Danielle Jamal, communication director, Leo Burnett It’s been three years since I landed in the UAE and the same question still comes to…

By Stephane Paraiso, managing director of Azur Digital Long before the Internet and mobile phones, consumers have been accustomed to personalized relationships in their…

By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual…

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape…

In a world not so far away, the Internet was born.

Founded in 2003 and headquartered in Paris, Kwanko is an online performance advertising company.

With 2.15 billion digital video viewers, representing 29 percent of the global population, in 2017, it’s no surprise that advertisers – and publishers –…

By Natalie Crampton, managing director of TEC Procurement departments and their preferred supply chains are behind everything we use today, right from our everyday…

In partnership with Dubai Customs, OSN has launched a content protection VR game at KidZania Dubai to educate kids regarding piracy. The objective of…