Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour in the UAE, has officially announced the signing of a Memorandum of Understanding (MoU) with the Ministry of Industry and Advanced Technology (MoIAT). The MoU aims to promote the growth of national manufacturing by boosting demand for high quality, locally made products, as part of the “Make it in the Emirates” (MIITE) initiative.
This collaboration builds on Carrefour’s ongoing efforts to support homegrown suppliers, producers, farmers, and SMEs. It also is a testament to MoIAT and Majid Al Futtaim Retail’s shared commitment to strengthen the role of national businesses and to drive economic growth and industrial advancement through food security by supporting self-sufficiency and developing more sustainable supply chains.
Supporting National Products
His Excellency confirmed that the MoU signing with Majid Al Futtaim Retail reflects the Ministry’s efforts to strengthen relations with the private sector, provide opportunities for national producers to showcase their products, promote Emirati products, and raise customer awareness of the quality and competitiveness of national products. This promotion also encourages customers, both citizens and residents, to embrace these products and make them their first choice. This supports the growth of national industries and enhances their competitiveness, regionally and internationally.
Boosting Demand
The MoU will oversee collaboration across several strategic areas, with efforts focused on boosting demand and raising customer awareness for high quality, food and non-food products that are proudly made in the UAE. This will be additionally supported by providing “Make it in the Emirates” brands with enhanced visibility and customer education campaigns through social media and customer engagement.
Moreover, as part of its commitment to supplier education, MoIAT will assist in educating suppliers throughout the MoU period, with the requirement that, starting next year, only products featuring the official MIITE stamp on packaging will be eligible for in-store highlights under this initiative.
