At the 72nd Cannes Lions International Festival of Creativity, FP7McCann won seven Lions, emerging as the most awarded agency in MENA in terms of Lions and the top-ranking agency of the UAE. The recognition spans global and regional brands including Arla, McDonald’s, Waterstones UK, and the Testicular Cancer Society.
The agency’s standout win came with one Gold Lion in Sustainable Development Goals for Recipe for Change, a purpose-led campaign for Arla Foods that addressed food insecurity in Lebanon. The campaign transformed traditional home-cooked recipes into a scalable, community-first restaurant model, generating sustainable income and renewed purpose for local mothers.
Recipe for Change also secured a Silver Lion in Brand Experience & Activation and a Bronze Lion in Creative B2B, delivered in partnership with MCN sister agencies Current Global MENAT and Craft.
The agency’s creative work was further recognised with five Bronze Lions across multiple categories and client collaborations:
- One x Bronze in PR for Sponsored Balls, a campaign developed with the Testicular Cancer Society & Club Deportivo Leganés
- Two x Bronze in Digital Craft and Film for Read Better, created in collaboration with McCann Bristol and UM Central for Waterstones UK
- One x Bronze in Outdoor for Not for First Dates, for McDonald’s UAE, in partnership with MCN PR and media agencies: Weber Shandwick MENAT, UM, and Craft
In addition to its Lion wins, FP7McCann also contributed to 5 global wins, including a prestigious Titanium shortlist for Life Donor Card – MRM Germany that reimagines organ donation awareness in real-life moments. The agency also contributed to the Public Money ATM campaign with McCann Poland, further demonstrating the agency’s role in shaping ideas that go beyond borders.
