Joseph Karam
Media Director at Magna Global
At the beginning, I thought it was related to the display ads being programmed automatically, to appear in a certain way, at a certain time, similar to other digital channels. But obviously and very quickly, I was amazed at what it can do, and how quickly technology overall is moving and making campaigns more efficient and successful.
November 30, 2025
Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event…
November 28, 2025
The 12 honorees represent a diverse cohort tackling some of the region’s most important scientific challenges. The L’Oréal-UNESCO For Women in Science Middle East…
November 28, 2025
The event is expected to draw major industry attention through two days of masterclasses, designer showcases, and the Dubai Mall Global Fashion Awards. Publsh…
November 28, 2025
The initiative marks a major step in building infrastructure around one of the UAE’s fastest-growing hospitality segments. Short Stay Circle will launch its new…
