Alex is a multi-award-winning creative with over 20 years of experience across the Middle East, Europe and Latin America. Working for a decade in the Middle East, he has been helping brands in the UAE, Saudi Arabia and the rest of the region stand out, stay relevant and deliver results. His track record includes work in different industries like QSR, automotive, banking, FMCG, tourism, real estate, and public sector amongst many others.
His work has been recognized at every major global creative festival including Cannes Lions, D&AD, One Show, Clio, LIA, Loeries, Effies, WARC, and New York Festivals; and important regional festivals such as Dubai Lynx and Eurobest.
Beyond the awards, it’s his creative belief system that sets him apart. Alex sees creativity as a tool for economic and cultural progress. He leads with kindness, teaches with passion, and always brings humanity into the work.
Besides his professional drive, Alex writes and draws his own comic books series, loves football, cooking and shares his home with two pet rabbits.
This appointment underscores Horizon FCB’s strategic focus on delivering work that is both timeless and timely, combining creativity fueled by data and technology to build brands that endure.
