Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Culture
Back
Who should lead change according to 70% of UAE residents? No, it’s not the government
By Communicate StaffFri, Feb 23 2018

Contact
who-should-lead-change-according-to-70-of-uae-residents-no-its-not-the-government

A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the government and media.

The report finds that after China, the UAE is the world’s second most trusting country in government. Credibility towards a government official or regulator increased 11 points among the informed public and 7 points among the general population.

“The 2018 Edelman Trust Barometer results come as no surprise in the UAE,” says Tod Donhauser, CEO, Edelman UAE.

MUST READ: Get excited cause there’s a nap truck in town

“Last year, the nation’s leaders announced key long-term strategic decisions designed to ensure the UAE’s economic sustainability and the continued prosperity of its people; including the appointment of a minister of Artificial Intelligence and another for food security. The UAE also made significant strides in developing its education sector – from the launch of the National Strategy for Higher Education 2030, to the introduction of moral education. Undoubtedly, steps such as these have contributed to strengthening trust in the country and its leadership,” he adds.

Trust - Infographic

Trust in media

The UAE general population’s trust in media recovered, rising 12 points, after having declined sharply in the previous year. Simultaneously, journalists’ credibility increased 17 points; the single highest positive increase associated with a spokesperson in the country.

READ: How does the new 3+1 content marketing formula work

“These results point to the effectiveness of the UAE government’s numerous initiatives in combating fake news, such as raising awareness among the youth and enforcing responsible and ethical reporting standards,” adds Donhauser. “If anything, this year’s Trust Barometer results suggest that the government’s efforts to protect the public from fake news, are paying dividend.”

Importance of CEOs in driving change

The credibility of a CEO as a spokesperson rose in the UAE, with two-thirds of the general population saying business leaders should take the lead on change rather than waiting for government to drive it. This echoes the global trend, as 84 percent of respondents said they expect CEOs to inform and shape ongoing conversations and policy and debates on one or more issues.

MUST READ: Why influencers are the 3rd trusted source at a mere 39%

“Globally, business leaders are in the spotlight this year,” says Donhauser. “The results tell us that a perceived apathy on the part of business executives will no longer be accepted. Simply put, silence has become a tax on truth.”

He adds, “With rising credibility, CEO’s have an opportunity to play a bigger role that extends beyond business. Ultimately, business leaders must be bolder and more ambitious in shaping the UAE’s future, hand in hand with the government and in line with its long-term vision.”

RELATED TOPICS
Advertising-Dubai Business Leadership Trust
MORE IN Culture
Culture
November 01, 2020 Let's Experience… Something… Together
Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.
Culture
October 29, 2020 Agora Images: Global Warming Through the Eyes of Paal Uglefisk

Discover the heartbreaking realities and stories that Paal Uglefisk has witnessed on the island of Svalbard, Norway & find out what you can do to help!   Agora images are a free-to-use app social app. The app is for the global photography community, with more than 3.5 million users from across 193 countries. On a weekly basis […]

Culture
October 22, 2020 How Brands Are Using the Kaizen Philosophy to Increase Productivity

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

Culture
October 22, 2020 Agora Images: #TheWorldWeWant

Agora gave people all over the world the chance to share their vision of the future through photography. The result? 75 photos inspiring images now exhibited in celebration of the @United Nations 75th anniversary. Agora images are a free-to-use app social app. The app is for the global photography community, with more than 3.5 million users from […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me