Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key findings –
The Customer Journey
The rise of digital commerce has reduced the linear customer journey i.e. it has brought more touchpoints and channels. An online shopping journey can start in many ways. But where do online shoppers get their inspiration when they are looking to purchase products online? According to the findings –
But as time passed Amazon began rising up the ranks, with 63% of consumers saying that their online searches for products now start with the Seattle firm. Search engines take the second spot, with 48%.
What drives the purchase?
Direct to Consumer Sites
WACD (What Amazon Cannot Do)
The Amazon Influence
Redefining Business Models In the New Age
Rise of digital products
Smart assistants and voice
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