Vuclip, the premium mobile video-on-demand (VOD) service for emerging markets, recently released a report revealing insights into consumer behavior associated with sharing videos on mobile. This past August, 5,000 responses were collected from Vuclip users throughout India, Malaysia, Thailand, Indonesia, Philippines and the UAE.
Key Insights:
The use of social networks and instant messaging platforms for mobile video sharing is increasing:
- 38 percent of respondents share videos at least once a month
- 36 percent of respondents prefer sharing on Facebook
- 27 percent of respondents prefer sharing on Twitter and WhatsApp
Criteria for mobile video sharing tied to quality:
- Consumers in the UAE reported the top three key criteria for sharing video:
- 57 percent: high quality videos
- 28 percent: quality of content
- 26 percent: celebrity appeal of the content
Music videos top the list for sharing when it comes to professionally created content:
- Music videos are most frequently shared, followed by movie trailers and comedy clips
Smartphones driving the trend forward:
- 48 percent of respondents reported using Android OS-based devices
- 25 percent of respondents reported using iOS-based devices
- 9 percent respondents reported using BlackBerry OS-based devices
Regarding the survey, Arun Prakash, COO of Vuclip, says in statement to the press, “One of the core drivers for mobile adoption across the globe has been the way it allows us to share thoughts, moments and entertainment on the go. At Vuclip, everything revolves around the consumer that we serve and, from the ground up, our strategy has been to deliver a high-quality viewing experience combined with premium content. This survey shows that people respond to the powerful combination of both of those by sharing. This has been the key driver for the tremendous organic growth and consumer-driven consumer adoption of our service. We thank our consumers for continuing to enjoy our service day in and day out and recommending our service to their friends and family, be it through social sharing or word of mouth.”
