Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
University of Roehampton, London Online introduces MSc in Marketing
By Arjun RKSun, Dec 21 2014

Contact
university-of-roehampton-london-online-introduces-msc-in-marketing

Today’s businesses are under increasing pressure to deliver results because of high demand and increased competition. As a result, organizations – local and global, big and small – are in need of marketing professionals with specialised skills who can stay ahead of rapidly evolving trends. The University of Roehampton’s new fully online MSc in Marketing degree programme was developed to provide students with a solid understanding of contemporary marketing issues and strategic practices they can implement to help drive business and revenue growth.

“Contemporary marketing expands beyond the traditional 4Ps – product, place, price and promotion. Today’s successful marketing professionals need to acquire the required competencies to contribute to the implementation of their company’s strategic objectives while keeping an open window on the world. The acquisition and use of these competencies will help their business compete within an environment of increasing consumer demand worldwide,” says Tony Mancini, academic director, management programmes for the University of Roehampton, London Online in a press statement.

In a country where Internet penetration rates are only growing, academic institutes are turning to the online platform to further their programmes. At the beginning of 2014, several decision markers and leaders from the Middle East attended the Hamdan Bin Mohammed e-university annual congress exhibition) on excellence in e-learning. Several academic officers believe that the quality of education offered by online courses is as good as or better than that offered by face-to-face learning. This year alone, the University of Roehampton has seen a 30 percent increase in the number of UAE-based expatriates enrolled on online programmes.

Mancini adds: “Whether you’re looking for career growth opportunities, career changes, or if you’re a business owner or aspire to be one, the MSc in Marketing can help position you as a strategic partner within your company to further influence markets”.

The course integrates current topics such as big data, e-marketing, trend prediction, ethical practice and cross-cultural differences to provide students with a holistic understanding of the subject. The practitioner-based programme, focuses on application through working on projects, so students are able to develop in-demand skills and understand them in the context of the global marketplace.

Roehampton Online also recognises relevant professional experience in place of a bachelor’s degree as an alternative route to admission.

For more information on the University of Roehampton’s online masters programmes, please visit www.roehampton-online.com/programmes.

RELATED TOPICS
London Marketing Marketing Courses Marketing Education Online Courses
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me