Dubai-based Traffic Digital has expanded its regional operations in Saudi Arabia with the opening of offices in Riyadh and Jeddah.
Dubai-based Traffic Digital has expanded its regional operations in Saudi Arabia with the opening of offices in Riyadh and Jeddah.
The agency is already working on projects with various clients across the Kingdom including brands such as Unilever, Sipchem, Mamas & Papas, King Abdullah Economic City, Genesys GCC, and Dar Al Hekma University. Traffic Digital is strengthening its presence in the Middle East, servicing existing clients, and driving the growth of online businesses across the region.
Talking about this regional expansion, Dominic Gothard, Traffic’s CEO, says in a press statement: “Our objective is to continue to create digital products and solutions that have the power to transform brands, and provide internet users with real value in Saudi Arabia”.
Digital strategist Nouf AlQethami will be leading the Saudi initiative. For the past five years, AlQethami has planned, engaged, and executed digital campaigns for regional brands such as Unilever, Revlon, Goody Kitchen, Better Homes, Sipchem, General Motors, and Mamas & Papas.
AlQethami adds: “Saudi Arabia is going digital faster than any other nation in the region. Saudi brands have to design their strategies based on right insights to truly engage with their audience. Traffic’s vision is to give regional brands quality digital solutions with the right local touch, and help them achieve the most effective online result.”
