TINT, the social media hub used by 40,000 companies across the world, has released a new software feature that will give brands legal control and transparency over user-generated social media content.
TINT Content Rights will request permission from fans and followers to use their images and posts for marketing and advertising purposes, even for something as minor as a re-tweet.
Speaking about the upgrade, Tim Sae Koo, CEO at TINT says in a statement: “Companies are consistently building communities and creating engagement with customers in the hope that user generated content can be shared across social media. Often organizations want to utilize content from generic hashtags like #MyDubai and are stuck in a legal grey area where copyright infringement is the most pervasive risk. Our feature allows brands to simply receive permission to use their content or discovered content and enables the use of it anywhere, for any purpose, including printed materials.”
TINT Content Rights is an application embedded in the TINT platform that allows a company to send a royalty-free license request at the click of a button. The user receives a personalized message and can automatically agree to a set of terms and conditions that have been created in consultation with a number of top experts on social media law.
Research conducted by TINT proves that fans and followers react positively to brands that care about their content and are up to nine times more likely to share brand-related content upon receiving a Content Rights request.
In the build up to the Dubai Lynx, TINT also revealed that Google News has joined TINT’s network, allowing brands to add a news feed into their display. The news can be customized via a key term, location, topic or trending story and also filtered by languages.
TINT was the first social media hub in the Middle East back in 2014, and with continued innovation in their technology has allowed brands to not only custom brand their social experience, but now acquire rights and offer rewards to consumers.