Following a four-month long pitch process involving six agencies, Abu Dhabi Airports Group has handed its advertising account to UAE-based boutique agency theAdkitchen.
The scope of work includes Abu Dhabi Duty Free, Airport branding, corporate communications, the airport’s ground services, internal employees communication and ultimately, the launch of the new terminal, set to be one of the world’s leading transport hubs, with a projected twenty million passengers per year.
Creative director Farid Matta says: “The three most important elements of our proposed work for Abu Dhabi airport were to provide campaigns that were completely aligned with our strategy throughout, holistic thinking that was fully integrated and relevant in the right medium”
Fady Karim, founder and CEO of theAdkitchen, adds: “We’re extremely pleased with the results of the pitch, both as a test of the dedication, determination and focus of the team, and as a great start to the new 2016 and what we hope will be a long and successful relationship. We put plenty of blood, sweat and tears into our work, and we’re pleased to see that the client recognized this, and can expect it from us, long term”.