IDEMIA Secure Transactions, a provider of payment and connectivity solutions for financial institutions, mobile network operators, and automotive manufacturers, partnered with Arab National Bank to launch the first card with Braille printing technology in KSA.
IDEMIA Secure Transactions (IST), a division of IDEMIA Group, launched a payment card in the Kingdom of Saudi Arabia, distinguished by the feature of having all essential details printed in braille. This includes the card number, expiry date, and CVV. This development marks a first in the country.
With this innovative solution in the payment market, IST and Arab National Bank reaffirm their dedication to improving accessibility for partially sighted and blind cardholders by tackling barriers in payment processes, particularly in online transactions that often necessitate third-party interventions that can be unsettling for the cardholder. Braille on payment cards will help remove some obstacles - empowering consumers to be autonomous and ensuring the security of all their payment actions.
The deployment of this braille card in KSA is a further step in this inclusive payment strategy and achievement for IDEMIA Secure Transactions and Arab National Bank.
“This partnership with Arab National Bank on an inclusive payment solution is a genuine source of pride for IDEMIA Secure Transactions. It underscores our ambition to pursue our development in the country following our implementation of a card personalization center in Riyadh. We are pleased to be the first in the Kingdom to offer this innovative and inclusive feature, and we will remain dedicated to bringing ambitious innovations to the people of Saudi Arabia in the years to come,” said Hennie DUPLESSIS, Senior Vice-President for Payment Services in MEA at IDEMIA Secure Transactions.
“Arab National Bank's launch of the braille card represents a step forward in its commitment to make its services accessible to all segments of society. It also encompasses boosting social well-being and improving the overall customer experience by leveraging all resources and capabilities to stimulate meaningful change,” commented Khaled Al Rashed, Head of Retail Banking Group at Arab National Bank.
“Arab National Bank shapes its community programs and initiatives around a set of core values: sustainability, empowerment, innovation, partnership, and meaningful impact.”