Sport360 recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year.
Accredited by the Media Rating Council (MRC) for desktop display, mobile and video, Moat, a part of the Oracle Data Cloud, provides actionable analytics in real time on multiple screens, formats and platforms, enabling advertisers to maximize the value of their digital investments.
Offering more than 100 real-time attention signals such as in-view impression measurement, exposure time and Audibility and Viewability On Completion (AVOC) to name a few, Moat has worked with major platforms from across the world to help drive more effective advertising.
“Guaranteeing transparency to clients has always been our foremost priority as that’s what has helped us preserve their trust and confidence over the years,” says Steve McLaughlin, CEO of Sport360.
“We have been utilizing the services of BPA Worldwide for an independent, third-party circulation audit of our newspaper, and our recent agreement with Moat will serve as a stepping-stone in extending the same level of transparency to our digital platforms, thereby resulting in better measurability and tangible outcomes for our clients’ digital advertising campaigns.”
“Digital advertisers are demanding quantifiable insights on the effectiveness of their campaigns, so it is vital for players in the media industry to equip themselves with robust solutions that can address such needs. We are excited to have joined hands with Moat in a quest to provide our clients deeper advertising intelligence at the campaign, creative, domain, and impression levels and are confident that this move will help us reshape our image as a digital brand,” adds Bassam Naoufal, commercial director of Sport360.
Sport360 has been serving sports enthusiasts across GCC via their online platforms for more than six years and the alliance with Moat represents one of the many vital steps being taken by them to elevate and diversify their offering on the digital front.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]