Global creative studio is dedicated to branded augmented reality.
Snap Inc. has announced the launch of a new global creative studio for branded augmented reality, Arcadia. Arcadia, powered by the team that pioneered mobile AR advertising at Snap, will develop new technology and deliver AR experiences to brand and agency partners.
Committed to highlighting AR as a results-proven format, Arcadia will be platform-agnostic and develop experiences that can live across platform, web, and app-based AR environments. Arcadia will work on a studio model and will take on select projects that require the most creative and technical skillset. In doing so, the studio aims to develop the next generation of branded AR experiences and lead the charge on innovation for the larger AR creation ecosystem.
The studio will partner with brands, agencies, and creators to elevate what’s possible in AR, further cementing it as a must-buy, always-on format to engage with the Millennial and Gen Z audience. At launch, Arcadia has secured partnerships with world-class marketers including P&G Beauty, Verizon, WWE, and Shake Shack.
Arcadia will serve brands, agencies, and creators in one of three ways:
By focusing sharply on the AR format, the creative studio hopes to set the highest creative and technical standards in the market, capture an early-mover advantage, command credibility, and reframe the value that a modern studio brings to its clients.
“Arcadia delivers a compelling solution for brands and agencies that understand the immediate value of developing world-class AR experiences, rooted in craft, technology, and customer experience. With the launch of Arcadia, Snap Inc. is further investing in an AR ecosystem backed by partners, creators, and tools, that drives full-funnel results for businesses across the globe,” said Jeff Miller, Global Head of Creative Strategy.
The creative studio will function as a division of Snap Inc., and will have the freedom to operate independently to appropriately serve clients’ AR needs across platforms.