Julie Bogaert, Head of EMEA Talent at Snap Inc., joins from partnerships role at Facebook.
Snap Inc. has appointed Julie Bogaert as Head of EMEA Talent Partnerships as part of an ongoing commitment to support public figures and creators in the region. Bogaert will lead strategy, outreach, and onboarding efforts with Snap’s talent partners to develop innovative and high-impact campaigns. Bogaert joins at a time when the company continues to thrive globally, with 293 million daily active users (Q2 2021).
Most recently, Bogaert served as a strategic partnerships manager at Facebook and Instagram, where she was their second employee in EMEA. She has previously looked after partnerships with top celebrities in the UK such as the UK Royal Family, the Beckhams, Jamie Oliver, and Edward Enninful. She then extended her work to pan-European projects with the likes of David Guetta, DJ Snake, Huda Beauty, JR, and Rosalia. She also spent five years at Sony Music working with artists on their brand partnerships, and was previously featured by British Vogue as one of the 25 high-powered and visionary women whose work is shaping Britain’s future.
Jim Shepherd, Snap Inc.’s Head of Talent Partnerships, said: “We are thrilled to welcome Julie to Snap’s Talent Partnerships Team. Julie brings a unique perspective and deep relationships across the talent ecosystem, which will prove to be an asset as we continue to work with public figures and creators to leverage Snapchat’s products, from Stories to Shows to Spotlight and beyond, to grow their audience and build their business.”
Commenting on her new role, which is based in Paris, Bogaert added: “There is immense growth in the region’s talent ecosystem. Our mission is to give public figures and creators the best tools to share their stories and connect with audiences in a meaningful way. I look forward to working with both our clients and partners to further strengthen talent relations in the region.”
Tony Ghazal, the Dubai-based Lead of Snap’s Talent Partnerships for MENA, will work alongside and report to Bogaert. The Snap Star program in the Middle East grew by over 300% in 2020, and now includes famous talent including Saudi Arabian singer Abdulmajeed Abdullah and Arab Idol winner Mohammed Assaf.
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]