The brand has begun to roll out fresh, youth-centric digital programming across popular social media platforms. The initiative is part of its commitment towards engaging its growing tech-savvy audiences across popular social media platforms in the MENA region.
As part of the programming’s innovative content, Sky News Arabia has partnered with Facebook to use the social media giant’s recently acquired ‘Vidpresso’ interactive social video tool to live-stream its new weekly programme ‘Chat Show’ on Facebook. Chat Show addresses topics of interest to youth in the MENA region, with Videpresso allowing Sky News Arabia to cover breaking news in a more interactive way through on-screen polling and viewer comments. Sky News Arabia will be the first Arabic News Channel to utilize Vidpresso.
Abdou Gadallah, Deputy Head of News, Sky News Arabia, said, “The new shows and partnerships have all been creatively conceptualized to appeal to a young audience in the MENA region and promise more engaging, more interactive and more thought-provoking content on Sky News Arabia’s social media channels.”
Other shows being introduced on Sky News Arabia’s social media channels include the short documentary-style programmes. With the focus on the content on its digital handles, the brand aims to enrich viewers and create visitor interaction across all its digital platforms.
تابعونا مع باقة من البرامج الجديدة على منصاتنا المختلفة على وسائل التواصل الاجتماعي.#حكايتهم#بالتفصيل#تشات_شو#ملامح#مع_Influencer
Gepostet von Sky News Arabia سكاي نيوز عربية am Montag, 28. Oktober 2019
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