Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Sky News Arabia Introduces Fresh Content in the MENA Region
By Arjun RKThu, Oct 31 2019

Contact
sky-news-arabia-introduces-fresh-content-in-the-mena-region

The brand has begun to roll out fresh, youth-centric digital programming across popular social media platforms. The initiative is part of its commitment towards engaging its growing tech-savvy audiences across popular social media platforms in the MENA region.

As part of the programming’s innovative content, Sky News Arabia has partnered with Facebook to use the social media giant’s recently acquired ‘Vidpresso’ interactive social video tool to live-stream its new weekly programme ‘Chat Show’ on Facebook. Chat Show addresses topics of interest to youth in the MENA region, with Videpresso allowing Sky News Arabia to cover breaking news in a more interactive way through on-screen polling and viewer comments. Sky News Arabia will be the first Arabic News Channel to utilize Vidpresso.

Abdou Gadallah, Deputy Head of News, Sky News Arabia, said, “The new shows and partnerships have all been creatively conceptualized to appeal to a young audience in the MENA region and promise more engaging, more interactive and more thought-provoking content on Sky News Arabia’s social media channels.”

Other shows being introduced on Sky News Arabia’s social media channels include the short documentary-style programmes. With the focus on the content on its digital handles, the brand aims to enrich viewers and create visitor interaction across all its digital platforms.

 

تابعونا مع باقة من البرامج الجديدة على منصاتنا المختلفة على وسائل التواصل الاجتماعي

تابعونا مع باقة من البرامج الجديدة على منصاتنا المختلفة على وسائل التواصل الاجتماعي.#حكايتهم#بالتفصيل#تشات_شو#ملامح#مع_Influencer

Gepostet von ‎Sky News Arabia سكاي نيوز عربية‎ am Montag, 28. Oktober 2019

 

RELATED TOPICS
Content Digital Engage Facebook Influencer Interactive Livestream
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me