Ruder Finn Atteline Bolsters MENA Leadership Team with Strategic Appointments
The integrated communications agency’s recent hires include an Executive Vice President alongside three Account Directors across multiple divisions.
Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, has strategically expanded its leadership team over the past year with four senior appointments. These hires support the agency’s ongoing efforts to expedite its regional growth strategy across the Middle East and North Africa, while also strengthening its Corporate Division and newly launched Automotive, Travel & Tourism, and Sports & Entertainment practices.
Radhika Mehta joins as Executive Vice President of Growth & Operations. With nearly two decades of experience in communications, her proven ability to accelerate business growth, tailor integrated brand solutions, and spearhead compelling storytelling-driven brand narratives for clients spanning international markets reinforces Ruder Finn Atteline’s focus on building future-ready systems and scaling with intention.
Srishti Soni has been brought aboard as Account Director for the Corporate Division. Bringing nearly 15 years of experience across MENA and India markets, she is a seasoned communications consultant who has led award-winning PR and reputation campaigns across sectors including real estate, healthcare, education, oil and gas, and consumer tech.
Shannon Hynes and Yara Nimer have been appointed Associate Account Directors to lead the integrated agency’s newly established Sports & Entertainment Division.
Shannon brings nearly a decade of experience in the Sports & Entertainment industry, having led high-impact campaigns for global platforms. Over the past two years, she has led Netflix MENA’s publicity efforts, managing talent relations and red-carpet events across key markets. Yara will support the division in a similar capacity, leveraging a decade of experience in integrated communications and having led content and publishing strategies for both regional and global brands. With an integrated-first mindset and a cross-sector portfolio spanning entertainment, tourism, and sport, she has delivered award-winning campaigns recognised for their cultural relevance and strategic impact. A MEPRA award-winner for her work across consumer and influencer campaigns, as well as previously being named one of Campaign’s PR Faces to Watch, Yara is known for fusing strategy with storytelling that resonates deeply across the region.
These appointments mark a key milestone in Ruder Finn Atteline’s transformation journey, following the recent unveiling of its refreshed brand identity and visual language.
