It’s hard to predict the future, but Pinterest has it down to a science. In fact, over the past five years, nearly 80% of Pinterest’s predicted trends came true.
It’s hard to predict the future, but Pinterest has it down to a science. In fact, over the past five years, nearly 80% of Pinterest’s predicted trends came true (source: Pinterest internal data; Global searches, related Pin Saves and Product Pin outbound clicks; July 2018 - June 2024). For marketers and advertisers, leaning into Pinterest’s predictive trend reports, gives brands an edge to capitalize on moments, aesthetics and trends that are going to take off next year. This year, we’re excited to unveil the Pinterest Predicts 2025 Trend Report, with over 65% of the trends predicted driven by Gen Z (source: Pinterest internal data, English language search data, Global, analysis period September 2022 to August 2024, Gen Z (18-27).
This year’s Pinterest Predicts Trend Report is based on search data from our more than 537M monthly active users (MAU) from around the world that come to the platform each month to plan what to do, try or shop next. The report will give marketers and advertisers insight into what will drive culture next year so they can begin planning campaigns accordingly.
“Pinterest Predicts trends are identified by deeply analyzing the unique search patterns of over half a billion monthly active users who thoughtfully plan what’s next for them,” says Stacy Malone, Pinterest’s VP of Global Business Marketing. “While many trends come and go across the internet, Pinterest Predicts trends are steadier and remain popular for longer, providing brands with key insights that allow them to get ahead of culture instead of chasing fads.”
Looking ahead to 2025, some of the upcoming trends include:
Fisherman Aesthetic: Meet the effortlessly cool town fisherman. In 2025, Gen Z and Gen X will embrace a laid back maritime attitude and bring a “sea la vie” take to everything—even if the ocean is nowhere in sight. Get ready for cable knit sweaters, sardine tattoos and stripes. on. everything.
Cherry Coded: Tasting notes: Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards this year. One thing’s for sure—tart will have your heart in 2025.
Aura Beauty: 2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.
Pickle Fix: Tell your foodie friends: This year will be absolutely dill-icious. From sweet treats to tangy cocktails, the oh-so-humble pickle is about to be in absolutely everything. Gen X and Millennials will go all in on pickle cakes, pickle de gallo, pickle fries—and even pickle margaritas.
Pinterest Predicts is a window into the future, from the place where people go to plan it. Users are searching for their next projects and planning their futures on Pinterest and with that insight, Pinterest is able to uncover ahead-of-the-curve data that leans into relevant trends and meets consumers where they are in their shopping journey.
