To mark the World Emoji Day which fell on Sunday (July 17) Pepsi launched a new PepsiMoji-filled video to demonstrate how emojis can be used to communicate in ways that traverse boundaries.
Studies have suggested that emoji is the fastest growing language and it has already become a universal language.
Pepsi has taken the emojis offline “in a visually striking and socially sharable campaign”, as claimed by the cola brand, inviting consumers to “Say It With Pepsi”. PepsiMoji designs can be found on cans and bottles of Pepsi across the GCC. The campaign was introduced to the region by popular singer and actor, Saad Lamjarred.
PepsiMoji-printed cans are also made available in more than 100 markets across the world.
Pepsico says that the PepsiCo Design & Innovation Center has created more than 600 PepsiMoji designs for a universal language system for the brand.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]