Middle East-based mobile media company Noqoush Mobile Media Group – specialized in mobile advertising and monetization – announced today the introduction of three technology assets to enrich its mobile advertising network, AdFalcon.
“We are delighted to announce the introduction of Native Ads, Geo-fencing and Video Plus formats. AdFalcon’s Native Ads format will help advertisers and developers to maximize their return on investment by offering a more innovative look and feel for the ads in order to enrich the experience for the end user,” says a statement by Noqoush, noting that the AdFalcon native ads experience follows the natural form and function of the user experience in which it is placed, offering higher audience engagement.
“Spending on native mobile advertising within social media alone is expected to grow from $3.1 billion this year to $5 billion in 2017 as per a recent report from BIA/Kelsey”, says Noqoush CEO and co-founder Wael Quader. “This will be a brilliant opportunity for other verticals beyond social as well, including news and content applications, to embrace native ads and be part of this advertising stream,” he adda.
Quader also stresses that “the wheel of innovation doesn’t stop at AdFalcon; we are also thrilled to introduce our new location based advertising model (AdFalcon GEO Plus). With AdFalcon GEO Plus, advertisers will be able to target consumers around certain areas within a predetermined radius. To give an example here: advertisers can target consumers around the Emirates mall and within a distance of 500 or 1,000 meters”.
Moreover, AdFalcon Video Plus, is a new advertising format based on the latest video technology. “We all know how huge video consumption is in the MENA Region, and now we want to make sure that all of our partners and advertisers are capable to bank on this, as we are offering them the most comprehensive video formats for mobiles and tablets. Advertisers will be able to customize the video with great call to action the minute it’s played, and even engage with integrated social channels to increase the awareness about the video and get the maximum desired exposure,” Quader explains.
AdFalcon today serves billions of Ads in the MENA region, and offers full turnkey solutions for agencies and publishers within and outside the MENA region. AdFalcon clients’ base has grown by 220 percent in 2013, and its revenues increased by 300 percent for the same year.