Appointment means to strengthen the group's marketing wing.
Enabler of digital commerce Network International has announced the appointment of Dounia Saidi as Group Chief Marketing Officer to strengthen its marketing wing. In her new role at Network, Dounia will be responsible for driving the marketing strategy for the group with a focus on brand management and the group product marketing strategy. She will lead the management and optimization of the group’s branding, public relations, communications, and events.
Saidi brings over 24 years of experience, including in leadership roles, in business development, relationship management, and product development across leading financial services and payment solutions providers. Previously serving as Network’s Acting General Manager – Vice President for GCC and taking on various key customer-facing roles since joining Network, she steps into her new leadership role with insight into the needs of banks, fintechs, and merchants across the MEA region.
Nandan Mer, Group Chief Executive Officer at Network International, said, “Dounia brings with her a wealth of proven expertise ranging from brand development to revenue generation, playing a pivotal role in positioning Network as a leading payments enabler. We are certain she will have an instrumental role in achieving the group’s ambition to become the largest, fastest-growing, and most innovative payments enabler in the Middle East and Africa.”
Saidi said, “I am excited to be stepping into the next phase of my journey with the MEA region’s most prominent payments enabler, and absolutely thrilled to be spearheading marketing strategy for the group. With our best-in-class services, our aim is to position Network as a transformational payments powerhouse with the capacity to leverage immense opportunity across the digital payments space in growing and emerging markets.”