Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Alexandra Issa, Copywriter at the regional digital marketing agency shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
- Expands tweet replies to ad placements to all advertisers.
- Tests the change of its Explore tab to become similar to TikTok’s display format.
- Rolls out a new Spaces feature.
- Announces a public test of 'Circle'.
- Works on an option that will allow users to add videos, GIFs, and photos to a tweet, all at the same time.
- Reveals 'Super Follower' only Spaces.
- Launches a video game to introduce its new privacy policy.
- Tests a new notifications display.
- Puts an end to podcasts.
- Depreciates the use of Location Services.
- Works on a video reaction option for Reels.
- Introduces a brand visual refresh.
- Continues to test feed changes.
- Tests a new UI for Stories.
- Tests a TikTok look-alike Reels page.
- Joins the NFT wave allowing users to connect their digital wallet to their Instagram account and share their digital collectibles.
YouTube
- Launches a new data tab that provides analytics for Videos, Shorts, Live-Streams, and Posts.
- Rolls out activity graphs that will display the most engaging parts of each upload based on users’ replays.
- Expands access to channel gifting.
- Updates its green screen option for Shorts.
TikTok
- Partners with WooCommerce to enhance its e-commerce offerings and to help brands grow their businesses.
- Grants social media management tools access to support posting and scheduling content to TikTok.
- Introduces ‘Pulse’ program.
- Adds a new ‘Friends’ tab that allows users to see the content of the accounts they follow.
- Introduces 'Branded Mission', a program that turns clips into ads allowing advertisers to crowdsource authentic content from creators on the platform.
- Launches new tools that give credit to trend creators.
- Announces a new interactive insights platform, enabling the discovery of key data points.
Snapchat
- Encourages collaborations by adding 'Shared Stories'.
- Integrates with eBay to let Snapchatters share eBay listings right into their Snaps.
- Announces new options for YouTube Shorts promotions.
- Rolls out the latest Core Search update.
- Adds a private information appeal to Search.
- Launches 'WhatsApp Cloud API' to provide free and secure cloud hosting services for businesses.
- Upgrades its chat features specifically enabling larger file sharing, and increased number of users on group calls, and reactions.
- Launches a new video series to explain how its feed algorithm works.
- Adds new profile options showcasing new features.
- Updates its reactions list to include a new ‘Funny’ option soon.
- Downgrades engagement-baiting posts.
Meta
- Expands ad targeting information.
- Updates Privacy Policy using illustrative examples and language.
- Centralizes the ad creation process.
- Enhances Reels monetization.
- Announces a new feature called ‘Recurring Notifications’.
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