Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR professionals believe that Instagram is the social media platform with the greatest potential. The platform seems rather self-aware of its potential, as recent news is saturated with details of Instagram’s latest offerings from new formats to sponsored advertising content, to include 30-second videos.
The most recent announcement by the company is that ads will be available to company’s both large and small and the offering is open to 30 new countries, including those in MENA. Companies in the region that are already jumping on the Instagram “brand-wagon” include, Souq.com, Starbucks, American Eagle and Saudi Telecom Company (STC). Advertising will be open to all countries in MENA starting on September 30.
In the months leading up to the launch, Instagram has been working with companies to test the platform for advertisements and claim to be seeing a lot from brands in industries like e-commerce, retail, travel and entertainment. According to the Instagram, 97 percent of measured campaigns on the platform have generated significant increases in ad recall.
New capabilities have also been announced recently, such as:
The new changes could pose the question: what makes it Instagram anymore? To which one could argue with the wise words of American writer, Flannery O’Connor: “Everything that rises must converge.”
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Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
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