Huawei’s consumer business group has appointed DDB Dubai to handle its advertising and creative design needs across the Middle East region.
Huawei’s consumer business group has appointed DDB Dubai to handle its advertising and creative design needs across the Middle East region. The markets covered by Huawei’s partnership with DDB include the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq.
Sandeep Saihgal, Huawei vice president, Middle East says in a press statement: “At Huawei we are dedicated to bringing the latest technology innovation to our consumers, offering a world of possibilities and creating extraordinary experiences. In recent years we have focused on communicating our brand concept ‘Make it Possible’. We look forward to working with DDB to extend our message concept across the region.”
Effective February 2015, DDB Dubai will provide strategic planning, creative development, and adaptation material for the Middle East region.
In partnering with DDB Dubai, Huawei’s consumer business group is looking to build greater brand affinity in the region.
Hubert Boulos, CEO DDB Middle East adds: “We all know how fast things change in the mobile category. With that in mind we are delighted to have been chosen as Huawei’s partner as we believe that it has the brightest future in the category and in the geography covered. It is amazing for DDB to have a chance to build the future right now with Huawei’s amazing products across fast growth markets”.