JCDecaux’s digital creative hub JCDecaux Dynamic has come up with its latest offering, ‘Smart Content’, in a move by the OOH company to bridge the much-discussed gap between online and offline. In theory, this is a CMS for DOOH but, in reality, it is a tool that allows management – and integration – of contextual ads (based on weather, temperature, location, specific screens, time of day, day of week, flight data, etc), manual updates, social media and data feeds. The company’s research has found that dynamic content creates deeper engagement and increased awareness, memorability, and perception.
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May 26, 2024
Google launches Flow & Gemini’s photo-to-video capability in MENA
Google launches today a new photo-to-video capability in Gemini, allowing creators and artists to transform their favorite photos into dynamic eight-second video clips with…
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May 26, 2024
The UAE’s Global PR Game: How the Emirates Became the World’s Stage in 2025
If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…
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May 26, 2024
Dubai Airports appoints Current Global as retained PR agency, consolidating integrated marketing support across MCN agencies
Dubai Airports, the operator of Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC), has appointed Current Global MENAT as its…