GroupM to take majority stake in mobile media agency in Turkey

WPP has announced that GroupM, its wholly-owned global media investment management company, has agreed to take majority stake in aMVG (Aerodeon), a mobile media agency and mobile technology company in Turkey.

Founded in 2002, aMVG (Aerodeon) specializes in developing mobile media strategies and technologies for its clients.This includes mobile media buying and planning, mobile marketing campaigns, mobile loyalty platforms, mobile applications development, ad server technologies (mobile and video) and content distribution/digital services.

The agency employs approximately 40 people and serves more than 300 clients including Avea, Dailymotion, Garanti Bank, Fiat, Finansbank, Fizy, Shell, Turkcell, Turk Telekom, Vodafone and Yapý Kredi Bank. aMVG’s unaudited revenues for the year ended 31 December 2013 were TRY 8.9 million, with gross assets of approximately TRY8.4 million at the same date. Turkey is one of the growth economies where WPP companies (including associates) generate revenues of over $900 million and employ 10,000 people.

In Turkey itself, WPP companies (including associates) generate revenues of over $100 million and employ more than 1,000 people. This is the fourth investment made by WPP in Turkey in the past two years. WPP’s digital revenues (including associates) were over $6 billion in 2013, representing almost 35 percent of the group’s total revenues of $17.3 billion. WPP has set a target of 40 to 45 percent of revenue to be derived from digital in the next five years.