Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism.
Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. In the UAE, the program will focus on supporting local businesses in retail and tourism.
Lino Cattaruzzi, Managing Director for Google in the Middle East and North Africa, said: “Online tools have been a life-line for many during the pandemic. Making the most of the online opportunity can help people, businesses, and communities in the UAE and in the wider region bounce back stronger. Through our program, we will help people learn new skills and find jobs, and help businesses grow online, especially those in the retail and tourism sectors that have been most affected. We remain fundamentally optimistic about the future of this region, and confident that working together with local partners, we can boost recovery and build on the rapid acceleration of tech adoption we’ve seen during the crisis.”
The ‘Grow Stronger with Google’ program in the UAE includes:
Digital skills & cloud training
Mentorship of businesses
Digitizing local businesses in the UAE
As part of its region-wide program, Google is pledging to help one million people and businesses in MENA learn digital skills and grow their businesses by the end of 2021. Google is also pledging $4 million USD in Google.org grants and loans, and over $9 million USD in Ad Grants and credits for governments and businesses.
In 2018, Google launched Maharat min Google, a digital skills training program, which to date has been completed by one million Arabic speakers in MENA.
According to the Arab Monetary Fund, around 6 million jobs are now at risk in the Arab world. A recent survey showed that 70% of UAE employees are reassessing their careers because of Covid-19 and the most in-demand jobs require applied digital skills.
For more information about Grow Stronger with Google please visit grow.google/intl/mena
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