Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of Arab youth. The survey polled 4,000 young Arab nationals, aged 18 to 24, from 17 Arab states in the Middle East and North Africa with a 50:50 male female split.
For its 12th edition, PSB, a global strategic research and analytics consultancy, conducted the study in two parts: The main survey before the coronavirus outbreak, and the second Covid-19 pulse survey following the crisis. The pulse survey was only conducted in six Arab states. Here are the findings –
These findings help in debunking stereotypical notions of the region, particularly on gender rights.
“For years, the UAE has served as a beacon of hope in the region. The unique model of the nation, celebrating social, religious and cultural pluralism, continues to gain the admiration of young Arabs, who see the UAE as the top nation in the world, over Western and Eastern counterparts, to live in and emulate. This is a powerful statement on the positivity and progressive outlook of the UAE leadership and people,” said Sunil John, President – Middle East of BCW and Founder of ASDA’A BCW.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]