With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from the region – more so given the participation of regional teams.
And that raises the question of where local audiences are watching it.
Thanks to a new deal the answer might very well be in an Uber.
Uber has launched its #UberFanVan campaign that allows users to call for an Uber “Fan Van” ahead of a game. Uber will pick one winner every day who, along with two friends, get to live what Uber is calling the “the ultimate match experience”. The van is equipped with a 48-inch TV, food from Uber Eats, a PS4 with football games for half-time and “other awesome swag and footie goodies.”
[Tweet “Would you rather… watch the #WorldCup at home, outside or in an #UberFanVan?”]
Uber is known to unveil special offers such as this on occasions such as Valentine’s Day, for instance. However, with 65 percent GCC residents saying they’d prefer to watch the matches at home – theirs or a friend’s – and with the myriad events and offers at venues around Dubai, it’s unclear how popular the Fan Van will turn out to be.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]