Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media Ratings Council (MRC) accredited independent SaaS analytics firm MOAT to measure viewability for brands and advertisers using its VDX ad formats.
The new VDX formats, launched in April, guarantee viewability when bought on a vCPME basis at a time when advertisers and brands seek assurances that target audiences are actually seeing their campaigns. VDX delivers a single video experience across multiple types of media – from in-page display, to mobile (tablet and phone) and in-stream – and provides the same brand experience across these devices to ensure full brand immersion and consistency.
“With digital usage growing rapidly, brand marketers must figure out how to make digital work for their branding needs,” says Jonah Goodhart, co-founder and CEO of Moat.
VDX formats include: VDX in-stream, VDX in-page and VDX mobile (smartphone and tablet). Exponential supports viewable ads through a combination of an inventory comprising of a network of premium publishers, attention-driving creative, and a flexible pricing model.
“As the digital landscape and our clients’ business needs evolve, so too does our service offering. This model will ensure that marketers continue to generate results whilst maintaining efficiency. As what is in effect the second largest ad network in the region, we are pleased to be bringing this new approach to the Middle Eastern market,” says Amer Attyeh, Exponential’s regional business head in MENA.
“The importance of consumer engagement using video has never been greater. Therefore, offering 100 percent viewability and supporting it with adaptable pricing solutions through our VDX formats is top priority,” adds Doug Conely, chief strategy officer for Exponential.
Examples of Exponential’s VDX ad formats can be seen here.