Envivio, a multi-screen video software solutions company, has been named as a company that is leading the global video services for the connected TV industry, along with Comcast, DIRECTV, Hulu and Netflix, according to TechNavio Research.
The report titled: Global Video Services on Connected TV Market 2014-2018 predicts this market to grow at a compound annual growth rate (CAGR) of 74.73 percent over the period 2014-2018.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an overall analysis of the key vendors. Envivio was cited in the report as having a “unique video compression technology that enables Envivio to offer high-quality video across a wide array of networks, devices, and operating systems,” according to TechNavio Vice President Faisal Ghaus.
“We are pleased to be named as one of the key players who are leading this market, alongside Comcast, DIRECTV, Hulu and Netflix. We are in good company with such mega-brands,” says Envivio CEO, Julien Signès in a statement.
According to the report, the major driver of global video services for the connected TV market is the increase in the number of smart devices. “Consumers find it easy to subscribe or download data as they have access to content from their smart devices,” a TechNavio analyst stated in the report.
Video services on connected TVs are provided by various websites that distribute online content provided by content developers. These services enable users to order content online, without downloading it, to watch it on their TV. Connected TVs allow viewers to access online content from their TVs without using their PCs or laptops, and the devices used for this purpose include gaming consoles, streaming devices, smart TVs, and set-top boxes.
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