Marketing and events agency Entourage has formally announced the launch of the 2015 integrated media campaign to promote Egypt’s tourism offerings in the Arab markets. The campaign was launched amongst regional journalists, senior dignitaries from the Egypt government, celebrities and VIPs who had gathered at a glittering ceremony in Dubai Ballroom, JW Marquis Hotel at the start of the week.
In his opening speech, His Excellency Khaled Rami said that he is happy that confidence has been restored and that the inflow of Arab tourism to Egypt is on the rise once again., as tourism inflows from Saudi Arabia, Kuwait and the UAE registered an increase in 2014.
Mohammed Tayem, managing director of Entourage, says: “Over the next six months and beyond, we have plans to take Egypt closer to the Arabic speaking audience. The “Misr Orayba” campaign will be active in GCC countries as well as Jordan, Lebanon and North African markets including Morocco. The campaign is inspired by the insight that Egypt is close to every Arab heart, strong connections of language, customs and traditions apart, Egypt is in close proximity to the Arab countries. The campaign is a result of in-depth market research and media analysis which are the foundations of the marketing plan, and it will showcase Egypt across strategic media channels including television, outdoor, magazines, radio and digital advertising as well as social media platforms.”
