Arabian Gulf league and Emirates have recently announced a three year, 25 million AED agreement making the airline the official partner and sponsor of the sports league. The aim of the sponsorship is to provide brand visibility at the Arabian Gulf Super Cup, which began August 15. Advertising opportunities will be had by Emirates at 182 Arabian Gulf League matches, 45 Arabian Gulf Cup matches, and 26 televised U21 League matches.
Claiming that the sponsorship is in line with Emirates’ strategy, Sheikh Majid Al Mualla, divisional senior vice president of commercial operations, says at the press conference, “We see our partnership with the Arabian Gulf League as an opportunity to connect with football fans in our home, the UAE. This new association will allow us to play an even bigger role here locally by bringing fans of football closer to what they love and to build unique opportunities and experiences with a rich mix of local clubs.”
Adding to that, Suhail Al Areefi, CEO of the UAE Pro League Committee says, “Emirates is one of the world’s leading airlines, and is an Emirati company with an international pedigree of supporting high profile global sporting associations, teams and events.”
When asked whether or not Emirates airline would revisit their former FIFA sponsorship, Suhail Al Areefi explains that they decided to pull out of the FIFA contract and there will be no renewal.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]