Digital Venture, part of JGroup, has gained exclusivity rights to represent global mobile platform Airpush.
Airpush’s mobile platform utilizes advanced targeting technologies, including geo-fencing, persona targeting, app inclusion targeting and A/B testing to match advertisers with the right audience. Airpush also offers proprietary performance ad units, including advanced abstract banners, which are believed to perform better than other standardized mobile ad units. This granular level of targeting combined with limitless creative capabilities is the first of its kind in the Middle East& Africa, says the company.
While traditionally mobile advertising is sold on a cost per mille (CPM) basis, which relies on mass exposure and can result in minimal engagement, Airpush and Digital Venture claim to guarantee high-level and high-quality engagement for brands.
Established in late 2010, Airpush was recently named Top Innovator in Advertising Data at the 2014 DataWeek Conference, Company of The Year at the 2014 International Best in Biz Awards and ranks second on Forbes’ list of America’s Most Promising Companies in 2014.