Carma will be responsible for all media monitoring and measurement while Socialeyez will lead social media strategy, management, and content development.
Regional media and digital sister agencies Carma and Socialeyez won the Abu Dhabi Customs account.
Carma will be responsible for all media monitoring and measurement, providing Socialeyez with key insights for the social media strategy and content plan that the digital agency will now head up. Socialeyez will work with Abu Dhabi Customs as the lead agency for social media strategy, management, and content development.
Through actionable insights, Socialeyez will be able to automate advice and recommendations, aiming to give users a highly relevant service that is completely personalized to their needs, goals, and behavior.
Mazen Nahawi, CEO of Carma and Founder of Socialeyez, said in a statement, “This award once again demonstrates how clients across the region are looking for specialized insights to work hand in hand with social marketing capabilities which are agile, scalable, and most of all have perfected all things related to Arabic social-media content. Carma provides niche monitoring and insights from all key platforms including TikTok, Snapchat, TV, and trade press. Socialeyez is the go-to partner for the most creative and demanding clients who need to combine strategy, creativity, and insights at high speed.”