As part of its brand identity growth, the new site is designed to reflect its core values of truth, trust and transparency shared across relationships with media and clients as professional public relations practitioners.
Alisa D’souza, Owner at ALISA PR says in a statement, “The new mobile-friendly website also reflects our belief that brand communication should be built on strategic ideas that connect to your audience, and we understand the power of storytelling to create newsworthy and compelling opportunities to build credibility and spread our client’s message across the stakeholder universe.”
The orange color is reflective of energy, warmth and the sun. “In color psychology, orange is a power color, optimistic, uplifting and is associated with meanings of happiness, success, joy, freedom, creativity, balance and expression. [It] relates to social communication and encourages two-way conversations. It is a vibrant and welcoming color that is both physically and mentally stimulating. It makes people think as well as speak. Hence, we believe in being a creative catalyst for starting a conversation with clients about meeting their needs in a competitive market,” she adds.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]