Appointment follows a multi-agency pitch that took place in late 2022.
Social media and digital marketing agency Netizency has been awarded the Middle East social business for global payments leader Visa, following a multi-agency pitch that took place in late 2022. The scope of the new assignment includes social media strategy for markets across the Central and Eastern Europe, Middle East, and Africa (CEMEA) region, as well as content creation, community management, and analytics for the GCC markets.
The partnership between Netizency and Visa team in Dubai officially started on April 1, 2023, and marks a significant milestone for the agency. Michael Maksoudian, Managing Partner at Netizency said, “When we launched Netizency in 2013, we were open to working with anyone who came knocking - even if their name was Tom, Dick, or Harry. At that time, the thought of snagging a client like Visa felt about as probable as getting a suntan on the moon. But fast forward a decade, and we’ve rocketed our way to success, with Visa standing tall as a key player in our stellar client portfolio. With more than ten top global brands under our belt, it’s clear that our team of 50 superstars across three offices has truly reached for the stars.”