The BBC announced Wednesday a landmark new deal with American video platform YouTube which it said will showcase “the best homegrown storytelling and news from across” the British broadcaster’s output.
The BBC statement does not mention the financial details of the deal with the video streaming giant owned by Alphabet (Google).
The broadcaster is largely funded by an annual £174.50 pound ($234) annual license fee mandatory for anyone in Britain who watches television.
The deal with YouTube is focused on investments in new programming, spotlighting more BBC content on the video platform and “upskilling the next generation” of British creators, the BBC statement said.
“It’s essential that everyone gets value from the BBC, and this groundbreaking partnership will help us connect with audiences in new ways,” said Tim Davie, BBC’s outgoing director general.
Pedro Pina, vice president of EMEA (Europe, the Middle East, and Africa) YouTube said the company was “delighted” to partner with the BBC “to redefine the boundaries of digital storytelling”.
“This partnership translates the BBC’s world-class content for a digital-first audience, ensuring its cultural impact reaches a younger, more global audience,” Pina said, according to the statement.
