Streaming platforms posted a sharp surge in subscriber sign-ups during the year-end holiday period, with November emerging as one of the strongest months of 2025, according to data from subscription research firm Antenna.
Disney+ led the gains, nearly doubling its November sign-ups from the previous month and adding more than one million subscribers compared with a year earlier. The service recorded 4.04 million new subscribers in November, up from 2.13 million in October and 2.96 million in November 2024.
Hulu followed closely, adding 4.01 million subscribers, compared with 3.6 million a year earlier, benefiting from continued strength in Disney’s bundling strategy. Analysts said expanded bundle offerings — including the launch of Disney’s new ESPN streaming app earlier this fall — played a significant role in lifting sign-ups across Disney-owned platforms, according to MediaPost.
Trailing Disney+ and Hulu were Peacock and Paramount+, which each added about 3.76 million subscribers in November, while HBO Max reported roughly 3.6 million new sign-ups. Apple TV+ added 2.55 million subscribers, Netflix 1.7 million, and Starz 1.58 million.
Measured by share of new paying subscribers, Disney+ and Hulu each accounted for 17 percent of total additions in November, followed by HBO Max at 16 percent.
Antenna reported an average weighted churn rate of 5 percent across nine major streaming platforms during the month. Netflix continued to post the lowest churn at around 2 percent, while Starz recorded the highest at roughly 9 percent. Peacock also maintained relatively low churn compared with peers.
MENA streaming video market to reach $1.5bn by year-end
As global platforms push for scale through bundling and pricing innovation, analysts expect the Middle East to remain a strategic growth market — though subscriber loyalty will hinge on content relevance as much as headline sign-up numbers.
Research by Omdia shows the Middle East and North Africa (MENA) streaming video market is on track to reach $1.5 billion by the end of 2025, driven mainly by subscription video-on-demand (SVOD) growth. SVOD subscriptions in the region are expected to surpass 27 million, with both regional and global platforms expanding their footprint.
