As the Middle East’s creative economy expands at record speed, UAE-based Graphics Tree is stepping up efforts to promote stronger intellectual property (IP) protection across the region. The company, which has more than a decade of experience in content licensing and creative solutions, is the exclusive regional partner of global stock content giant Shutterstock.
In a digital environment where images and videos can be shared widely within seconds, the risk of unauthorized or pirated content remains a significant concern. Industry experts note that such violations not only harm original creators but can also lead to legal and reputational damage for brands and organizations.
“Our clients deserve to create with confidence,” said Sabine Hoteit, Co-Founder and Managing Partner of Graphics Tree. “We ensure that every online asset on our platform is legally obtained, ethically licensed, and fully compliant, helping creative teams focus on innovation rather than legal uncertainty.”
Beyond offering a library of visual assets, Graphics Tree provides a suite of licensing and creative support services aimed at both enterprises and independent creators. These include:
Licensing education and compliance guidance
Localized customer support in multiple languages
Corporate-ready contracts and legal documentation
Transparent billing in local currencies to streamline procurement
For large organizations, the company’s Enterprise Packages offer additional protections, such as ownership transfer of licenses, custom agreements, commercial rights for editorial content, and broader legal safeguards.
Graphics Tree also caters to newsrooms and media producers through a dedicated Editorial License, which provides single-use rights and ensures alignment with journalistic publishing standards.
As creative output accelerates across MENA, the company says protecting IP is becoming an essential part of brand safety and operational integrity — and it aims to position itself at the forefront of this shift.
