Patrick Oppong, Associate Trading Director, MENA
Patrick Oppong has joined The Trade Desk’s Dubai office as an Associate Trading Director, bringing with him eight years of experience from the company’s London office and 12 years in advertising. Recognised as one of the company’s most experienced and technically advanced traders worldwide, Patrick has worked with some of the world’s largest brands and agencies, advising on programmatic strategy, omnichannel growth, digital transformation, and data-driven marketing. As one of the founding members of The Trade Desk’s Client Services EMEA Hub, Patrick has played a key role in supporting multinational advertisers and shaping best practices across the region.
In Dubai, Patrick will lead trading across in-market business, supporting advertisers within the region including automotive, financial services, retail, and e-commerce, CPG. Patrick is excited to bring his experience in Europe to the region and to helping MENA partners unlock the full potential of programmatic advertising, in one of the world’s fastest-growing digital markets.
Chris Gregory-Pasha, Senior Director Business Development, MENA
A seasoned leader with more than 15 years’ experience in the region, Chris Gregory-Pasha has been appointed Senior Director Business Development to The Trade Desk’s Dubai office. Previously, Chris worked for Sojern, a global leader in programmatic and AI-driven performance marketing solutions for the travel industry, and TripAdvisor managing leading travel brands such as Emirates, Accor, Marriott, and Jumeirah. Chris has developed extensive knowledge at the intersection of travel and AdTech, driving data-driven strategies and programmatic solutions for hotels, airlines, and destination marketing organisations across the Middle East and Asia Pacific.
Chris is leading The Trade Desk’s travel vertical across MENA, heading up the company’s export business and helping regional clients connect with international audiences by combining in-depth travel expertise, regional knowledge, and technology leadership.
Mansour Salame, Senior Director, Business Development
Mansour Salame has joined The Trade Desk’s Dubai office as Senior Director, Business Development. A seasoned marketing and media leader with over 20 years’ experience, he joins The Trade Desk from Meta, where he led the Retail and E-Commerce vertical for the MENA region, advancing the data-driven marketing and commercial strategies for leading brands such as Landmark Group, Alshaya Group, Noon Group and Amazon. Throughout his career, Mansour has been instrumental in accelerating the digital maturity of some of the region’s largest retail and e-commerce players – helping traditional businesses embrace technology, analytics, and creativity to achieve measurable performance outcomes. Prior to Meta, Mansour held senior roles at Grey MENA, managing international and regional brands including GSK, MBC Group, among others.
At The Trade Desk, Mansour will lead business development for the in-market portfolio, focusing on empowering advertisers and agencies across the region to harness the full potential of programmatic technology and the open internet.
