Publicis Groupe Middle East has acquired Chain Reaction, a leading independent digital marketing agency in the region, in a strategic move to reinforce its performance marketing, content, and experience design leadership and capabilities. This acquisition strengthens Publicis Groupe Middle East’s position in two key markets, the UAE and Saudi Arabia, while expanding its ability to deliver agile, data-driven solutions for businesses of all sizes, from ambitious SMEs to leading multinational brands.
With a legacy of 15 years and a team of more than 190 digital experts, Chain Reaction brings award-winning expertise across performance marketing, digital media, data, creative, technology, production, and marketing consultancy. As a fully integrated digital agency, its regional knowledge and innovative approach will further enhance Publicis Groupe Middle East’s ability to drive measurable results for clients.
This strategic expansion reinforces Publicis Groupe Middle East’s commitment to future-proofing businesses with agile, performance-driven digital marketing solutions. The acquisition of Chain Reaction strengthens the Power of One approach, seamlessly integrating creative, media, and technology to meet the evolving needs of multinational clients and SMEs with greater efficiency and scale.
The move also enhances Publicis’ delivery and execution capabilities by expanding its network of specialised talent hubs across the region, improving flexibility and efficiency, and enabling more effective and agile solutions for clients. Additionally, Chain Reaction’s podcast and recording studios further support scaling content production, leading to a more robust and diversified offering.
