OMG MENA has announced the promotion of Elie Bachaalani to Chief Investment Officer of OMG MENA, from his current role of Executive Director-Investments (GCC). In his new function, he will widen his remit to include the rest of the Middle East, namely the Levant, Egypt and North Africa. This also comes at a time of spectacular growth from new business for the group with new wins such as Visit Qatar, Etihad Airways and Shamal. This performance will provide Bachaalani with the scope to apply his skillset and experience across a wider portfolio of clients and markets.
As CIO, Bachaalani will elevate OMG’s investment capabilities, solutions, and partnerships to deliver added value for their agencies’ clients. He will spearhead the transformation of the group’s adoption of the ‘Agency-as-a-Platform’ model from an investment perspective, connecting media, content, and commerce to unlock brand growth for clients.
Over the past 19 years, Bachaalani has demonstrated relentless dedication and genuine drive for growth. Thanks to his proactive leadership style, OMG MENA’s team has excelled and operated at the highest level in a constantly evolving landscape that is today more complex and demanding than ever. Growing through the ranks and working at both OMD and PHD before moving to the holding group, he has always actively contributed to the win of prestigious accounts and delivered exceptional value to both existing and new clients.
“Elie’s tenure in the group is testament to his ability to adapt and lead the investment team through transformative times, leveraging new technologies and innovative solutions. Not only can he build on the past and stay focused on present expectations, but he also manages to keep an eye on the future to position us ahead of the curve,” stated Elda Choucair, CEO of OMG MENA. “This promotion is a well-deserved recognition of Elie’s perseverance, leadership, and the significant impact he’s had on our business. It is also a promise of more to come, Thanks to his ability to build trust and foster collaboration across our teams, client and partner networks, he will continue to impress in this geographically expanded role.”
The promotion is effective immediately.
