Luxury For You, a Dubai-born, members-only luxury platform, has officially launched in the UAE. Offering access to over 1200 designer brands and worldwide shipping to 130 countries, the platform provides members with exclusive benefits including insider pricing on all products, access to an appointment-based Experience Center in Downtown Dubai and more. To mark its debut, membership is free for a limited time.
Founded by corporate professionals-turned-entrepreneurs Karan Singh Ahluwalia and Vaibhav Singh, the venture was built on the recognition of a significant gap in the Middle Eastern luxury e-commerce landscape. Their goal was to create a scalable business model that blends exclusivity, trust, and seamless service.
Launching at a time when the GCC market continues to thrive with a value of $12.8 billion and growing 6% annually, Luxury For You distinguishes itself with an efficient business model in a region dominated by established online luxury brands. Unlike traditional retailers, the platform does not hold inventory; instead, it partners directly with international luxury supply chains and global logistics providers. This capital-light approach gives members access to products over USD 300 million in retail value, from rare capsules and forward-season drops to collections that are delayed or often never make it to the Middle East, without tying up any capital in inventory for the business.
With online luxury penetration in the UAE at just 13% compared to 20% globally, the brand is stepping in to fill this multi-billion-dollar opportunity gap in the region’s digital luxury ecosystem. Members enjoy exclusive benefits including insider prices and access to global collections and early drops, with over 100,000 products spanning women’s, men’s, and children’s fashion and home living. The lineup features Gucci, Prada, Saint Laurent, Hermès, Chanel, Balenciaga, Burberry, and more.
E-commerce in the GCC has surged from $30 billion to $50 billion in just one year. With 78% of UAE luxury shoppers preferring WhatsApp, which converts far better than traditional e-commerce, Luxury For you is positioning their WhatsApp concierge service exactly where customers already are, capturing the shift from malls to mobiles at the right time.
Blending digital innovation with a physical presence, the e-tailer platform also offers an appointment-based Experience Center in Millenium Central Downtown Hotel in Downtown Dubai, where members can enjoy private styling consultations and intimate shopping sessions, try rare pieces and gain access to exclusive invite-only events. This also effectively bridges the gap between online shopping and in-person service.
The brand also promotes sustainable luxury through its Insider Exchange program, enabling members to resell past purchases with full authentication and resale support. This circular model not only extends product lifecycles but also creates conscious way to shop for sustainable shoppers. Members can also buy authenticated pre-loved items from vetted resellers, each shipped with an NFC tag for instant verification, addressing a key regional concern where 27% of online luxury shoppers require additional verification.
With its exclusive membership model, insider pricing, hybrid digital-physical experience, and circular commerce initiatives, Luxury For You is redefining how customers in the region shops luxury and is set to become a trusted gateway connecting GCC shoppers to the world’s most coveted designer brands.
