Flywheel, the global leader in e-commerce intelligence and retail media technology, is expanding its footprint into the Middle East, building on the regional operations of OMG Transact. This strategic move brings Flywheel’s advanced AI platform and profitability-first commerce technology to one of the fastest-growing digital markets in the world.
Flywheel powers digital commerce for over 4,500 global brands – from the largest CPGs to breakout challengers. Its Commerce Cloud integrates retail media, marketplace operations, and product intelligence into a unified platform. With near real-time data and AI automation, Flywheel helps brands optimize product visibility, media performance, and profitability across major marketplaces.
By connecting retail media, retail operations, and marketplace intelligence, Flywheel delivers real-time insights from product catalogues, search data, and sales performance. Its AI-driven tools enhance product placements, catalogue efficiency, and full-funnel commerce execution – driving incremental sales, market share, and margin growth. Flywheel’s global network of retailers and marketplaces provides unmatched scale and data advantages for clients.
The MENA launch combines Flywheel’s global AI capabilities with OMG’s local strength in retail media, CRM, and DTC strategy. The integrated team is ideally positioned to build and execute connected commerce strategies that grow both sales and share across all digital touchpoints.
Picture from right to left: Raoul Zenon, General Manager, Flywheel MENA, Elda Choucair, CEO, OMG MENA, Neha Karani, Senior Manager, Flywheel MENA, and Sulagna Kapoor, Senior Director, Flywheel MENA
