GCI Health, a global healthcare communications agency, today announced that Kath Harrison has been named to the newly created position of President, International Markets, focused on Asia-Pacific, the Middle East and new growth markets.
Harrison, formerly President, EMEA, has been the driving force behind GCI Health’s rapid expansion in Europe and the Middle East, having relocated to Dubai in 2024. Her appointment signals GCI Health’s continued commitment to the region, where healthcare transformation is moving rapidly and where demand for strategic counsel is growing from both public and private sector clients.
“Increasingly, our global healthcare clients are organising their business around international markets, where innovation is happening at speed and where the next benchmarks for healthcare are being set,” said Kristin Cahill, Global CEO, GCI Group. “Asia-Pacific continues to be a major engine of growth and innovation in healthcare. With Kath’s leadership and diverse market experience, we are strongly positioned to support clients where the future of health is being shaped.”
GCI Health is one of the most highly recognised global integrated healthcare communications agencies in the world, with recent industry honours including being a PRWeek Global International Agency of the Year, PRovoke Media Global Top 40 campaign winner and a Best Agency to Work for in APAC, the UK and U.S. GCI Health is part of Burson, which is part of WPP (LSE/NYSE: WPP), the creative transformation company.
